A beautiful little stream Rainbow trout was hungry for a personalised Crown Seal Lure from the Cocktail Series. It seems this little guy was also a fan of Jim Beam more...

Rob proudly displays his first trout trolled up on the collectors edition Grand Ridge Brewery Crown Seal Lure more...

The Crown Seal Lure, also known as the Crownie amongst the angling fraternity, is a serious piece of fishing tackle with a novelty component, being the interchangeable bottle cap.

Personalise your own lure with your favourite drink or coloured bottle cap. The Crown Seal Lure is made for trolling or casting and is proven to catch fish!

The Crown Seal Lure makes the perfect addition to your tackle box and looks just as good behind the bar.  Check out our special Crownie Collectors Edition Crown Seal Lure too!  The perfect gift idea for any lure or bottle cap collector.

The Crown Seal Lure is a registered design.

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